Social media has become a huge source of lead generation for network marketing. It is a fantastic place to let others know about your business and prospect from it. Social media can help you become a top earner, connect with others, build your business, and grow your reputation as a leader.
However, social media also has the potential to hurt you and your network marketing business if you use it the wrong way. Check out these 8 tips to keep your social media presence professional and growing.
1) Provide Value
When you are creating content for social media you need to keep your audience in mind.
When you help people and give them real value with your posts they will respond and engage.
Make sure that you are sharing your knowledge in a personal and conversational tone. Humor is a good way to connect with your audience as well.
2) Be Consistent on Social Media
There are still some who are afraid of being on social media and sharing with others. Network marketing is not the place to be shy! Social media connects you with more people and that is exactly what you want! Make sure you are being consistent with your posting schedule.
3) Choose Your Outlets Wisely
You have limited time and there is no way you can stay active and do well on all social media channels unless you have the budget to hire a full-time social media manager. It is better to pick a one or two outlets and focus on them than spreading yourself too thin and doing a poor job on a lot of social networks. Facebook tends to be the most popular and this is always a good place to start.
4) Don’t Try to Sell Your Products Immediately
Just like you wouldn’t walk up to someone and start selling immediately, you also don’t do that on social media. You have to provide value and get to know people first before you start posting links to your products and business.
5) Engage With Your Audience
You have to like, comment and communicate with others. It takes time and effort, but it is worth it. By engaging with others you will not only build your community, you will also show Facebook that your page is active and relevant which will get your social media put in front of more people.
6) Set Clear Social Media Goals
Social media strategy should be something that you think about before you begin posting. What are your follower numbers now? How is your engagement? Where would you like to see growth in the next few months. Set aside time to check in with your goals and adjust your strategies periodically.
7) Make Time for Social Media
With all the other things going on in your life it can be easy to forget about social media. To prevent from falling into this trap, the best thing to do is set a timer on your phone and give yourself a certain time of day to update your social media. Remember, consistency is key!
8) Manage Your Time on Social Media
Just like anything in life, too much of a good thing becomes a bad thing. Let social media be a friend and not a foe. Turn off the phone and computer and go out for a walk and cherish your surroundings.
Social media is a powerful tool for network marketers. What do you think? Which step is the hardest for you?